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Product Launch

Simple brand of sanitary pads produced by Femina is a house hold name all over Nigeria for more than 40 years. In order to cater to the needs of young and growing girls, the company has extended its product range and has introduced Simple Wing pads. This product was formally launched in Ibadan on 6th October 2015 followed by the launch events in most of the major towns namely Lagos, Onitsha, Kano, Aba, etc. Launch events at various places were well attended by companies' Distributors, socialites and media persons. This product was very well received and appreciated by all for its quality and packing style. The company's distributors rated the product as one of the best in terms of (quality/pricing/ packaging) in the Nigerian market and felt confident that the product will receive positive responses from the consumers.

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Promotion Activities

Femina employs various means, methods and media to promote Simple wing pads all over the country. The company provides two extra pads free to consumers in Regular and Premium category and one extra pad on Ultra type pads. With the aim of imparting knowledge to the students and working women, the company has also embarked upon an ambitious promotion scheme of educating girls through lectures on the use of sanitary pads and continues to distribute free samples to them. Free sample packs containing four pads were distributed in various schools in Lagos, Onitsha, Port Harcourt and Kano. The school authorities were overwhelmed by company's initiative to educate young girls about good sanitation practices. Similarly, free samples were distributed in factories having large population of female workers. The company has long term plans to continue distribution of free samples and extend the scheme to other parts of the country.